How to Determine if Your Direct Response Copywriter is Worth It
Finding a Great Copywriter
If you are interested to generate an income on the internet, you are going to need a web site. If you want that site to help you bring in money, it must be very well written. Unless you're good at direct response copywriting already it's best to engage the services of someone well-qualified to write the text on your website. A skilled Direct Response Copywriter can help you rake in far more money than you could ever hope to see if you attempted to do the writing by yourself. Apparently, not all copywriters are the same. Some copywriters are very gifted. Some dream of having talent but are simply trying to make a few bucks because they've heard that online direct response copywriting is a breeze. Here is how you can tell the good from the bad.
Does the Direct Response Copywriter have his or her own website? Any Direct Response Copywriter who would like to create web copy should have a website that features their biography, a resume, several samples and anything else they want to share. If the writer doesn't have his or her own site, how are they going to be able to help you put up yours? Pay attention to the copy on their site as well. If it is full of typos and grammar errors this is a bad sign.
How well do you react to the copy on the Direct Response Copywriter's site? This is more involved than merely noting grammar mistakes. Does the website copy induce an emotional response as you are reading it? Does it make you warm up to him or her? Does his or her words make you want to keep on reading and discover more about the Direct Response Copywriter? Does the copy make you want to jump to hire them immediately? Does the copy make you feel like you must click away? Does the copy cause you to feel angry? These are all really vital responses and they merit your attention.
Do a background research on the writer. Try searching for reviews on forums and unbiased websites. It's very likely that the only reviews you will find on the writer's web site are going to be glowing. Do a search online for read here the Direct Response Copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be controlled by the writer you are checking up on. Look closely at these reviews and recommendations. Ask the Direct Response Copywriter to furnish you with several references. Be sure that you follow up and really get a hold of those references so that you can get an honest opinion from them.
See to it that you spend some time reading through the samples supplied by the writer. You should ask the writer to send you several samples that aren't already provided on the web site. This is particularly important if the Direct Response Copywriter says he or she is an expert in a specific field. If the writing is unclear and reads like a regurgitated Wikipedia article, it is time to move on.
You have several choices available to you when you're trying to find out whether or not to pay for a Direct Response Copywriter. It's crucial to carry out your due diligence and look beyond the writer as a person and find out what you can about his or her reputation and character.